The Australian Greens today will introduce a Bill to the Senate to ban advertisements on SBS television interrupting programs.
“This Bill, first introduced by the Australian Democrats in 2008, will prohibit the interruption of programs by advertisements and station promotions on SBS television,” Communications Spokesperson, Senator Scott Ludlam said.
“It amends Section 45 (2) (a) of the Special Broadcasting Service Act (1991) to omit the phrase ‘or during natural program breaks’.
“However, the amendment will not stop SBS from generating advertising revenue or from running advertisements and station promotions between programs.
“The Greens will push for this amendment because of the ongoing and widespread concern about the dangers associated with expanding advertising on a public broadcaster,” Senator Ludlam continued.
“We aim to protect SBS from the creeping commercialisation that is now evident.
“We recognise that SBS is an important cultural institution that Australians can be proud of: SBS radio transmits in a different language every hour and seven million viewers watch SBS TV in over 60 languages every week.
“However SBS’s character is now under threat from the shortfall in public funding – this should be addressed rather than forcing the station to commercialise.”
To read the amendment in full, go to: http://parlinfo.aph.gov.au/parlInfo/search/display/display.w3p;query=Id:"legislation/bills/s726_first/0001";rec=0
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