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Senator appalled at TV ad ban funds own community clean-up scheme to take fight to Coca-Cola over container pollution

Media Release
Peter Whish-Wilson 12 May 2013

Greens Senator and national spokesperson on waste and recycling, Peter Whish-Wilson, has funded and launched his own Tasmanian "cash-for-containers" program in Hobart this weekend after Channel 9 banned a Greenpeace ad targeted at the deplorable corporate behaviour of Coca-Cola who is fighting container deposit legislation (CDL).

"Coca-Cola isn't just standing in the way of national container deposit legislation they are using all their corporate might and influence to actively sabotage a plan that would not only start to tackle the plastic pollution choking our oceans and killing our wildlife but could bring $500M of recycling industry investment and 3,000 local jobs to Australia," said Senator Peter Whish-Wilson.(1)

"Channel 9 has rejected a $20,000 Greenpeace marketing spend and banned a TV advert that simply highlights the impact of Coke's opposition to recycling, calling the content 'offensive to viewers'.(2)


Photo: Senator Peter Whish-Wilson and Federal candidate for the seat of Franklin, Rosalie Woodruff show Rosalie's daughter, Tilda, how plastic bottles in our marine environment break down into tiny bits of harmful plastic pieces.


"What is truly offensive is that a giant multinational can use its corporate lobbying power and deep pockets to put profits before the environment, our wildlife, and local jobs - blocking and dismantling a popular recycling scheme.

"I've funded and launched my own Tasmanian ‘cash-for-containers' program to show that Coke will not stop us," he concluded.

Senator Whish-Wilson will start touring Tasmania with his mobile recycling trailer next month, working with community groups who can benefit from the 10 cents per container reward being offered.


(1) "International investment in Australian recycling" - Statement from consortium of recycling industry leaders from Europe and the US - Tuesday, 9 April, 2013 -

(2) Greenpeace TV advert banned by Channel 9 -

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