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Scott Ludlam speaks with Channel Nine representatives about the Government's proposed media reforms

Estimates & Committees
Scott Ludlam 19 Mar 2013

BRIGGS, Mr Scott, Director of Commercial and Regulatory Affairs, Nine Entertainment Co.
BRUYN, Mr Andrew, General Manager, NTD8 Darwin
GYNGELL, Mr David, Chief Executive Officer, Nine Entertainment Co.
WICK, Mr Darren, Director Network News, Nine Network Australia
WRIGHT, Ms Deborah, Chief Executive Officer, NBN Television
[11:20]

 

Senator LUDLAM: How many TV stations currently actually broadcast on IPTV?

Mr Gyngell : IPTV?

Senator LUDLAM: Yes. If I am out in a regional area, how many TV stations-

Mr Gyngell : I do not think any of them would be-

Mr Briggs : Catch up.

Mr Gyngell : There are some catch-up services that get to IPTV, but none of the regionals receive any of those benefits.

Senator LUDLAM: Bits and pieces.

Mr Gyngell : One per cent of the viewers catch up there. If there are 100 people watching a show, one per cent of them, one of them, watches on catch-up at the moment, and about seven of them would PVR it-personal video record it-and watch it within a 24-hour period.

Senator LUDLAM: And when Senator Joyce asked you before what proportion of your viewing audience is watching your product on catch-up TV-I forget exactly how you described it, but it was-

Mr Gyngell : Catch-up TV would be about one per cent-

Senator LUDLAM: Not much.

Mr Gyngell : Yes, but we believe that in five years time it will be 10 per cent.

Senator LUDLAM: So it is growing, but it is not really true at the moment to say that the ritual is obsolete, is it?

Mr Gyngell : No.

Senator LUDLAM: You can-

Mr Gyngell : It is going to be challenged.

Senator LUDLAM: Yes, it is going to be challenged. That is different from saying, 'It is obsolete now; remove it right now.' You can absolutely see where this is going. I have no contention with that whatsoever. But it is not there yet because the stations are not actually broadcasting their product online. But also, in regional areas, the broadband service in most areas is so rubbish that you could not watch a streaming product that would be anything like the quality of the broadcast product.

CHAIR: Hang on-do you want to answer that question?

Senator LUDLAM: I am not even sure if it was a question, but does it seem reasonable?

Mr Gyngell : No, it is a statement saying how far-

CHAIR: Mr Turnbull has a follow-up question to that-

Senator CAMERON: Chair, can I just indicate: I have to leave to go to another committee, so as you see me packing up it is not because I do not want hear what is going on.

CHAIR: Thank you very much, Senator Cameron.

Mr Gyngell : I think it is a sensible assertion about what is going to happen, but I think that we heard from Dr Fraser that it is the speed and when these things happen and how they happen and how well prepared you are for them to happen. But it is starting. That catch-up number I gave you may be only one per cent, but that is 27 per cent higher than it was six months ago. It is coming radically. There is not actually a metric in place at the moment that can exactly tell you who is watching on that, who is watching on that other, who is watching on Intel and who is watching on broadband, under OzTAM, but it is difficult to quantify, though I can say younger people are coming fast in watching on new technologies.

Senator LUDLAM: I have no basic argument with that.

 

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