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SBS Government Advertising Funding

Estimates & Committees
Scott Ludlam 15 Jul 2011

Senate Standing Committee on Environment and Communications
Budget Estimates Hearings May 2011
Broadband, Communications and the Digital Economy Portfolio
Question No: 61

Senator Ludlam asked:
Senator LUDLAM: What proportion of advertising funding do you receive from the government itself? Does the Commonwealth government or do any state governments run advertising on SBS and provide any fraction of your revenue stream?
Mr Brown: They do place advertising on SBS. I would have to take notice what current commitments there are in that area.
Senator LUDLAM: I would greatly appreciate that. That might be a way for SBS's funding to lift-if the fraction were shifted. I wonder, Minister, if I could ask you if that is something you have contemplated before? I know this is a whole-of-government question and I will get referred off to all sorts of other ministers and so on. But that is one way, without increasing the total spend of the Commonwealth budget, that advertising purchasing could be shifted across to this public broadcaster and perhaps even to community broadcasters. Could I ask if you could take on notice whether that has been contemplated or whether that might be a great idea.
Senator Conroy: I am happy to take that on notice.

Answer:
The proportion of Commonwealth and state government advertising revenue is approximately 14 per cent (2010/11 financial year to date).

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