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SBS advertising purchasing

Estimates & Committees
Scott Ludlam 26 Aug 2011

Senate Standing Committee on Environment and Communications
Budget Estimates Hearings May 2011
Broadband, Communications and the Digital Economy Portfolio
Department of Broadband, Communications and the Digital Economy
Question No: 114

Senator Ludlam asked:
Senator LUDLAM: I would greatly appreciate that. That might be a way for SBS's funding to lift-if the fraction were shifted. I wonder, Minister, if I could ask you if that is something you have contemplated before? I know this is a whole-of-government question and I will get referred off to all sorts of other ministers and so on. But that is one way, without increasing the total spend of the Commonwealth budget, that advertising purchasing could be shifted across to this public broadcaster and perhaps even to community broadcasters. Could I ask if you could take on notice whether that has been contemplated or whether that might be a great idea.

Senator Conroy: I am happy to take that on notice.

Answer:
The Government already places advertising with SBS (see Question on Notice 61). The Commonwealth Department of Finance and Deregulation has portfolio responsibility for the Government's policy relating to the placement of Government advertising.

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