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Safer Advertising to Children: Protecting Future Health

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Richard Di Natale 21 Aug 2013
Australian parents are sick of the bombardment of harmful ads their children face every time they watch TV. Television advertising has significant reach, and has been shown to independently influence children's thoughts, feelings, preferences and purchasing requests.

A comprehensive ban on the targeted advertising of harmful products to children would reinforce healthy lifestyle choices and ensure young people's wellbeing for the future.

The Greens will:

  • Set enforceable, national standard times for child-friendly TV ads that would ban junk food, gambling and alcohol ads on commercial TV between 6am and 9am, and 4pm and 9pm on weekdays; and between 6am and 9pm on weekends and during school holidays.
  • Ban subscription television channels dedicated to children's programming from showing junk food, gambling and alcohol advertisements.
  • Prevent companies from using emails and smartphones to target underage customers to send material promoting unhealthy foods, gambling and alcohol products.

Read our plan for safer advertising to kids here

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