The Australian Greens today urged the Federal Government to finally take action on media reform.
Greens communication spokesperson Senator Scott Ludlam said the Government had sat on the Finkelstein report and Convergence Review long enough to produce a response.
"It is time the Government brought forward the full package of media reforms; a package that should promote media diversity and prevent further concentration of media ownership, protect the ABC and SBS, and promote community broadcasting.
"In regards to the broadcast reach rule - the 75 per cent rule - while in an age of convergence the current system may be becoming obsolete it is essential that local and regional news and content is protected through new 'enforceable undertakings' from the networks.
"The Greens are ready to work with the Government to get genuine reform. Such reform would include a new 'public interest' test on media acquisitions and mergers. We need action to prevent further concentration of media ownership but the Government is in danger of blowing this opportunity."
Senator Ludlam said in addition to meaningful local content quotas, introducing a minimum spend for Australian children's television and documentaries on subscription television would be good news for the arts and the economy.
"In the absence of meaningful local content quotas Australian production of original programmes will suffer when it's cheaper to import from the US or UK."