Self-regulation by advertisers of junk food does not work and will not solve Australia's childhood obesity epidemic, according to Australian Greens Leader Senator Bob Brown.
Speaking during a Senate inquiry into a proposed ban on junk food advertising on children's television and in schools, Senator Brown said that the industry proposals for self-regulation were aimed at preventing a legislated ban on junk food ads aimed at children.
"Advertising self-regulation on health issues hasn't worked with the tobacco industry, or with alcohol, and it is not working with junk food."
"Studies show that between 1985 and 1997 the combined rate of overweight and obesity in Australia doubled and obesity among young Australians (7-15 years) trebled. Health experts predict obesity will actually lead to a decrease in lifespans for the next generations of Australians."
"Plans by the food giant Nestle to stop advertising some 'non-nutritious' products as a way of improving its image worldwide is more a case of marketing-driven PR than an attempt to improve the health of children."
"Children's health is too important to be left to marketeers," Senator Brown said.
NB: The subject of the inquiry is the Greens' bill Protecting Children From Junk Food Advertising (Broadcasting Amendment) Bill 2008, currently before the Senate.

For further information, contact Russell Kelly on 0438 376 082