Questions taken on Notice by SBS at Senate Estimates 23 May 2012
Senator Ludlam asked:
Senator LUDLAM: What is the basis of your estimates that those revenues are going to stay flat rather than falling?
Mr Ebeid: To be honest, it is all based around our audience figures as well, particularly the younger demographic that a lot of the advertising is driven by. That is always a forecast number. It is the highest risk one, which is why we ran into trouble this year and last year. What gives us confidence in that? To be honest, I worry about that because it is a forecast. We cannot be sure.
Senator LUDLAM: I know that these budget papers force you to try to predict the future. You just have to do the best with what you have.
Mr Torpy: I think we had some advice, too, from Deloitte giving us a forward projection that was flat last time we had them in looking at our revenue.
Mr Ebeid: We take into consideration a whole lot of things. The industry forecast as a whole, what that is doing, what our audience numbers are doing-and there are a few other factors as well.
Senator LUDLAM: Could you take on notice to disaggregate those figures for us for the out years and come back to us with those.
Mr Ebeid: Sure.
Disaggregation of Sales of Goods and Services Revenue (Gross Revenue)
Sales of Goods and Services
TV Airtime Sales
In Language Sales
Subscription TV (STV) Revenue*
Senate Standing Committee on Environment and Communications
Answers to Senate Estimates Questions on Notice
Budget Estimates Hearings May 2012
Broadband, Communications and the Digital Economy Portfolio
Special Broadcasting Service Corporation
* 2013-14 includes FIFA World Cup revenue of $21m; 2014-15 includes a small amount of FIFA World Cup revenue.